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Sectira vs Fathom Analytics

Sectira vs Fathom: private analytics with section insights.

Fathom is a simple, privacy-first analytics tool that many people choose to leave Google Analytics behind. Sectira shares the privacy-first approach and adds what Fathom does not aim to do: section-level insights, revenue by section and a list of what to fix.
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Fathom Analytics

What Fathom does well

Fathom Analytics is a privacy-first, cookieless analytics tool with a simple dashboard. It focuses on the essentials, such as visitors, pages, referrers, events and goals, and presents them clearly on one screen.

It has a reputation for reliability and for being easy to set up and easy to explain to clients and colleagues.

Sectira

Where Sectira is different

Like Fathom, Sectira is cookieless by default and easy to read. Unlike Fathom, Sectira looks inside each page: it measures every section, shows how far people read, and finds the sections that make visitors convert.

Sectira also reports revenue by section, source and page, replays visits page by page without video, and gives you a ranked, plain-language list of what to fix next.

Side by side

Sectira and Fathom, feature by feature.

Feature comparison of Sectira and Fathom Analytics
FeatureSectiraFathom
Measures each section of a pageYesPage level only
Links sections to conversions and revenueYesNo
Plain-language list of what to fixYesNo
Revenue by source and pageYesLimited
Visit replayPage by page, no videoNo
No cookie banner needed by defaultYesYes
Simple, readable dashboardYesYes
Sets itself up on most websitesYesScript or plugin
Price14-day free trial, then paidFree trial, then paid

Based on each product's standard, publicly documented features as of October 2026. Products change, so check each vendor for current details.

Which to choose

Sectira or Fathom: who should pick which.

Choose Sectira if

  • You want privacy-first analytics that also tells you which sections convert
  • You sell online and want revenue by section, source and page
  • You want suggestions about what to change, not only numbers
  • You want visit replay without recording anyone's screen

Choose Fathom if

  • You only need clean page-level traffic numbers
  • You want the simplest possible dashboard for many small websites
  • You already rely on its specific features and workflows

Using both

You do not have to choose only one.

If Fathom tells you what happened and you keep wondering what to do about it, Sectira is built to answer that, with the same respect for visitors' privacy.

FAQ

Sectira vs Fathom: questions, answered.

Something else on your mind? Contact us and a person will reply within one business day.

Is Sectira a Fathom alternative?
Yes, if you want more than page-level numbers. Sectira covers traffic, sources, pages and goals, and adds section analytics, revenue by section, visit replay and a list of what to fix.
Are both tools cookieless?
Yes. Both work without cookies by default. Sectira also never stores IP addresses and honours Global Privacy Control. For most websites, neither needs a cookie banner.
Is Sectira harder to use than Fathom?
No. Sectira is designed for people who are not analysts. Findings are written in plain English with the numbers behind them.
Can I use Sectira for client websites?
Yes. Premium includes 20 websites, up to 25 teammates with roles, and white label, so clients you invite see your name, logo and colour.
Can I try Sectira alongside Fathom?
Yes. Both can run on the same website. Every account starts with a 14-day free trial of Pro, with no card needed.

Keep exploring

Related

Find out which parts of your website make you money.

Paste your domain and you are set up in minutes. Then your own visitors show you which parts of your pages win customers, which lose them, and what to change first.

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