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Sectira vs Microsoft Clarity

Sectira vs Microsoft Clarity: from heatmaps to answers.

Microsoft Clarity gives you heatmaps and session recordings for free. Sectira measures each section of your pages, connects it to conversions and revenue, and tells you what to fix first, with no screen recording.
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Microsoft Clarity

What Microsoft Clarity does well

Clarity is a free behaviour analytics tool from Microsoft. It offers heatmaps, session recordings and signals that highlight frustrated behaviour, and it has added AI features that summarise what happened in recordings.

Being free makes it an easy way to start looking at how visitors behave, and it is a common companion to a traditional analytics tool.

Sectira

Where Sectira is different

Clarity shows you behaviour. Sectira measures each section of a page and tells you whether reading it makes visitors more likely to convert, then ranks the changes worth making in plain language.

Sectira is also a full analytics tool, with traffic sources, goals and revenue by section, source and page. It replays visits as a readable timeline rather than video, captures nothing visitors type and sets no cookies by default.

Side by side

Sectira and Microsoft Clarity, feature by feature.

Feature comparison of Sectira and Microsoft Clarity
FeatureSectiraMicrosoft Clarity
Measures each section of a pageYesHeatmaps you interpret
Links sections to conversions and revenueYesNo
Plain-language list of what to fixYesAI summaries of recordings
Revenue by source and pageYesNo
Visit replayPage by page, no videoScreen recordings
HeatmapsNoYes
No cookie banner needed by defaultYesNo
Price14-day free trial, then paidFree

Based on each product's standard, publicly documented features as of October 2026. Products change, so check each vendor for current details.

Which to choose

Sectira or Microsoft Clarity: who should pick which.

Choose Sectira if

  • You want to know which sections lead to sign-ups and sales, not only where people click
  • You want analytics, conversions, revenue and section insights in one tool
  • You would rather not record visitors' screens
  • You want to avoid a cookie banner for analytics

Choose Microsoft Clarity if

  • You need a free tool and are happy to interpret heatmaps yourself
  • You want to watch recordings to debug specific interactions
  • You already pair it with another analytics tool and only need behaviour views

Using both

You do not have to choose only one.

Clarity and Sectira can run on the same website. Clarity shows how individual visitors behave, and Sectira tells you which section to change and why.

FAQ

Sectira vs Microsoft Clarity: questions, answered.

Something else on your mind? Contact us and a person will reply within one business day.

Is Sectira a Microsoft Clarity alternative?
If you use Clarity to work out what to improve on your pages, yes. Sectira answers that with section-level numbers tied to conversions and a ranked list of fixes. It does not provide heatmaps or screen recordings.
Clarity is free. Why pay for Sectira?
Clarity shows behaviour and leaves the analysis to you. Sectira does the analysis: which sections make visitors convert, revenue by section, source and page, and what to fix next. It also replaces a separate analytics tool for many small teams.
Does Sectira record sessions like Clarity?
No. Visit replay shows each visit as a timeline of pages, sections and clicks. Nothing is recorded and nothing typed is captured.
Does Sectira need a cookie banner?
For most websites, no. Sectira sets no cookies by default and never stores IP addresses. Check with your adviser if you are unsure which laws apply to you.
Can I try both on my website?
Yes. They work independently. Every account starts with a 14-day free trial of Pro, with no card needed.

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