Set up conversion goals

A goal is an action you care about, such as a sign-up, a demo request or a purchase. Once you add goals on the Goals page, reports show which pages, sections and sources lead to them.

• Went to the app: a click that takes the visitor to another subdomain of your site, such as app.example.com.
• Clicked a link or button: a click on a link or button whose text or URL matches what you enter. Matching ignores upper and lower case, and you can use a regular expression.
• Visited a page: a page view whose path matches what you enter, such as /thank-you.
• Custom event: an event with the name you choose, sent from your own code.

Each goal has an optional Worth: what one conversion is worth to you. A demo request might be worth 500, for example. Worth values count as revenue when your website doesn't send real purchases. See revenue tracking.

Not sure where to start? The Goals page has a Goal ideas list of common conversions. Click one to add it, then save.

Send a request from the support page in the app, or contact us. You can also browse the rest of the help center.